Insights is a Digital TV consumption reports API developed by Toolbox. The product allows to download logs in plain text detailing users activities within the platform in a specific period of time. These files are designed to be ingested in BI platforms and to apply Big Data processing techniques to detect trends and improve the relationship with users.
The Insights platform helps to make better decisions on all topics related to play sites and TV Everywhere applications based on real data, reflecting the digital activity of the active users of each particular platform.
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