Luckily, watching television is not what it used to be. No need to sit and wait in front of the screen at a certain time. What you do not see at the moment, you can watch it at any time on any device and from anywhere. It is TV on demand, the way of content consumption that we have been building together in recent years.
As never before, consumers now have control over what, when and how to watch programmes. Of course, for that to happen, we need the technology behind the content that makes it possible, and that is the reason for being Toolbox and what has led us to develop the leading platform in Latin America for authentication and validation of users of TV Everywhere and content management.
Currently, only in Latin America, millions of subscribers of different TV systems access their content by means of integrated platforms with some of our products. Whether through operators such as DirecTV, Telefonica, Claro, VTR, Megacable, or Dish among others, or from programmers such as Fox, Turner, Viacom, or Discovery, to name just a few of our clients.
This scenario opens a great opportunity, both for consumers and for the pay TV industry. And for the entire wheel to work, we bring our infrastructure and services technology one step further to facilitate administration, management and billing tasks in a simple, secure and controlled manner.
Being personalized experiences, in Toolbox we developed a registration system about all consumption information based on secure metrics on the performance of the contents. Within their own platforms, operators can have access to all the necessary information and at the same time provide the user with an unique experience of managing and synchronizing their profiles so that they can continue looking at any content from where they stopped viewing it, with their favorites and recommendations, regardless of the platform they were using.
Technology at the service of content advances making a dynamic and surprising transformation for all. In a world where content is King, consumers no longer conform and expect an increasingly enriching experience. In Toolbox we work to this desire keeps coming true every day.
Consumers have control over what, when and how to watch programmes. For that to happen, we need the technology behind the content that makes it possible.